We have already discussed how SEO could be helpful for generating traffic to your website. Although there are many SEO tools available in the market which could help you improve your website traffic, but let me remind you Google remains the undisputed leader in most of the countries in the search industry.
Google is the dominant engine, controlling more than 70% of the search market share. It is “batteries included” and offers a suite of utilities that can boost your SEO processes. So, here are a few Google tools which you can use to boost your SEO.
1. Google My Business
Alright, if you have just opened a new business and have a new website then you might have heard people saying, that you should go for Google My Business.
So, Google My Business is a new portal for local and nonlocal businesses. It is a complete
ecosystem for local business or brands.
It basically aims at small- and medium-sized enterprises that lack the budget of large-scale organizations, further it also helps you reach out to consumers. It is a platform that
helps you connect to and interact with customers in addition to promoting your business.
You can add pictures of your businesses, post reviews, engage with users, share updates
and news, and help your business gain visibility in Google search results.
2. Google AdWords Keyword Planner
Need help finding keywords to add to a new campaign? Then Google AdWords Keyword Planner is the best place.
Google AdWords Keyword Planner
searches for words or phrases related to your products or services. It also helps you to find the keywords that are most relevant for your business. You can use this to develop terms and filter them for a specific country or region based on the geolocation.
You can also find alternate terms for your products or services that have low competition and may require less effort to rank well in SERPs. Monthly global and local monthly searches are handy because you can determine the keywords your competitors are using to promote their products and services.
Research keywords. Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keywords based on terms that are relevant to your product or service, website, or landing page.
Not only this you can also get historical statistics and traffic forecasts. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign.
Plus, it also gives you an idea of how a list of keywords might perform for a given bid or a budget.
3. Google Trends
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.
It spans several categories, such as business, nature, sports, travel, and news. You can streamline your keyword research by using Google Trends results along with the Google AdWords Keyword Planner utility. You can even filter search trends by sorting terms geographically or according to time span and categories. It is really fun and easy to use google trends.
4. PageSpeed Insights
You might be aware that if a website takes lots of
time to open then it will affect its ranking too. Studies suggest that optimal page-load time leads to more conversions, thereby affecting sales significantly. And the solution to this problem is page speed insights.
Get your PageSpeed score and use PageSpeed suggestions to make your web site faster through
It runs the open-source PageSpeed Modules on your Apache or Nginx server to automatically rewrite and optimize resources on your web site.
So, once you start using this tool, your site will definitely start working better than before and your website ranking will also surely improve.
5. Google Analytics
Your work doesn’t end just by making a website. You need to regularly monitor or analyze it. You must know how many people are viewing or buying stuff on the site. You should also know the geographic location of your users and which content is frequently accessed so on and so forth.
Google Analytics is an enterprise-grade tool kit that helps you gain insight into your website traffic, historical trends, and site statistics.
Also tracking metrics and visitor engagement can help you improve your marketing strategy. In short, Google Analytics is a robust utility that helps you make data-driven decisions to enhance your web presence.
All you need to do is add your basic information on Google Analytics you’ll get a tracking code to paste onto your pages so Google knows when your site is visited. In a few hours, you’ll be able to start seeing data about your site.
6. Google Search Console
Google Search Console tools
is also known as Google Webmaster Tools it basically helps you to measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You also receive email alerts when Google identifies issues on your site. You can also get information related to hacking attacks, penalties, and broken links, along with suggestions that can help you improve and manage the presence of your website.
So, if you thought that improving SEO is all about using the right keywords, then it’s not so. You can improve your traffic to your website by using Google tools, mentioned above. Just use them once and you will yourself realize the difference.
There are various other tools available in the market too, you can also use them to make your website shine in the Google search results.